Flyer

The business flyer was created with the intent to attract college students for a fun time during their spring break, which every college student wants to go have a fabulous time somewhere tropical. With the cold weather still in effect in the area, the flyer has visually appealing pictures which draws the attention of college students because their emotions run wild as they wish they were there in the warm weather of the tropical locations. The flyer also includes a background gradient which uses the colors of the clear blue water in the tropical locations, which is visually appealing to the eye and goes along with the theme of the tropics. The flyer uses a type of font which uses all capital letters to gain the attention of the potential customer or college student. The messages are quick and short, so the customer doesn't spend a long time reading the information on the flyer but leaves the customers wanting to know more about the package deals the travel agency offers for spring break. The heading uses value because its has a relationship with the light and dark of the text and uses a shading technique behind words giving emphasis to the heading. Overall, the flyer uses several design elements and principles which helps to enhance the apperance of the business flyer and attractive potential customers.