Advertisement
The advertisement was created to promote the grand opening of a new business. The business is hosting a grand opening event where customers can receive a free cupcake for just stopping in to the store. The background color uses a gradient technique which mixes together two types of pink colors. The gradient colors flows with the picture of the cupcakes the store produces, as well as the theme of the store. There is a nice contrasting of the elements in the advertisement such as the picture, the words, and the message from the business. The advertisement uses different cases of letters to give emphasis on the important information associated with the business. The name of the company uses a shadowing effective to give enhance the name so customers are aware of the name of the company. Overall, the advertisement uses several design elements and principles which help to enhance the message and appearance of the business and event of the company trying to promote.